2024 U.S. & Middle East Beauty Trend Analysis
📌 U.S. Market Trends:
The U.S. beauty market is centered around clean beauty, wellness-focused skincare, multi-use products, and AI-powered personalized skincare as key trends.
1️⃣ AI & Smart Beauty (Beauty Tech & AI Skincare)
AI-driven beauty products and personalized skincare solutions are gaining attention, with innovations such as skin analysis devices, AI-based custom cosmetics, and smart mirrors expanding in the market.
With the rise of AI-powered skin analysis, consumers can now easily find the best products tailored to their skin condition.
📊 Market Data (U.S.)
| Indicator | Growth Rate |
|---|---|
| AI Skin Analysis Device Market Growth | 20% annually |
| AI-based Skincare Brand Revenue Increase | 35% |
| Beauty Tech-related Hashtags (#BeautyTech, #SmartSkincare) on Social Media | 400M+ views |
🔥 Trending Products:
✔ AI-powered skin analysis & personalized cosmetics
✔ Smart mirrors & AR makeup testing devices
✔ Customized serums & creams based on skin type
2️⃣ Wellness & Microbiome Skincare
Skincare is increasingly seen as an extension of overall health management, leading to a surge in microbiome-infused products.
Products that incorporate probiotics, fermented ingredients, and lifestyle-enhancing elements such as stress relief and sleep care are on the rise.
📊 Market Data (U.S.)
| Indicator | Growth Rate |
|---|---|
| 'Skin Microbiome' Search Increase | 3x |
| Over 50% of U.S. Consumers Prefer | Products emphasizing skin barrier protection |
| Global Microbiome Skincare Market Growth | 9.1% (2023–2028) |
🔥 Trending Products:
✔ Probiotics & postbiotics-infused skincare
✔ Skin barrier-strengthening creams (ceramides, probiotics)
✔ Skincare with stress-relief benefits (CBD, aromatherapy)
3️⃣ Multi-Use & Skip-Care
Modern consumers are increasingly embracing Multi-Use & Skip-Care trends, favoring minimal yet effective skincare and makeup routines. As a result, demand for 2-in-1 and 3-in-1 hybrid products is on the rise.
Popular multi-use items include SPF-infused moisturizers, primer + tone-up bases, and foundation + concealer combinations, offering both convenience and efficiency.
📊 Market Data (U.S.)
| Indicator | Growth Rate |
|---|---|
| Multi-use beauty product search increase | 120% |
| TikTok Hashtag #LazySkincare Views | 100M+ |
| 65% of U.S. Consumers Prefer | Quick and simple skincare routines |
🔥 Trending Products:
✔ All-in-one cream (SPF + moisture + tone-up)
✔ Multi-functional serums (brightening + hydration + firming)
✔ Dual-use lip & eye tints
📌 Middle East Market Trends:
In the Middle Eastern market, hydration, sun protection, halal beauty, and long-wear makeup are leading trends, driven by the region’s hot climate and dry conditions.
4️⃣ SPF & Hydration-Focused Skincare
Due to extreme heat and intense sun exposure, demand for high-SPF skincare is increasing.
Hydration-focused products such as moisturizing creams, hydrating essences, and hyaluronic acid serums have become essentials. In addition, SPF-infused cushion foundations and tone-up creams are gaining popularity.
📊 Market Data (Middle East)
| Indicator | Growth Rate |
|---|---|
| SPF & Hydration Product Search Increase | 80% |
| ‘Moisturizing K-Beauty’ Social Media Reviews | 3x increase |
| 70% of Middle Eastern Consumers Prefer | SPF + hydration skincare |
🔥 Trending Products:
✔ SPF 50+ sun protection & moisturizing creams
✔ Cooling-effect hydrating serums & mists
✔ SPF-infused foundation & tone-up creams
5️⃣ Halal Beauty & Fragrance-Free Skincare
Middle Eastern consumers are increasingly seeking halal-certified beauty products, prioritizing formulas that are free from alcohol and animal-derived ingredients to align with their ethical and religious values.
At the same time, there is a growing preference for fragrance-free skincare, as more consumers become mindful of sensitive skin concerns and potential irritants, leading them to avoid strong or artificial scents in their beauty routines.
📊 Market Data (Middle East)
| Indicator | Growth Rate |
|---|---|
| Demand for Halal-Certified Cosmetics | 30% increase |
| ‘Halal Skincare’ Social Media Hashtag Views | 5M+ |
| 60%+ of Middle Eastern Consumers Prefer | Fragrance-free skincare |
🔥 Trending Products:
✔ Halal-certified vegan skincare
✔ Fragrance-free cleansing waters & toners
✔ Natural ingredient skincare without animal-derived components
Key Takeaways: 2024 U.S. & Middle East Beauty Market Trends
✔ U.S.: Clean beauty, wellness-focused skincare, multi-use products, AI-driven personalized skincare
✔ Middle East: SPF & hydration-focused skincare, halal & fragrance-free cosmetics, long-wear makeup
The 2024 global K-beauty market is shifting beyond traditional cosmetics to science-backed skincare and personalized solutions for healthier skin.
How Neo Mirae Supports Your Brand’s Success
At Neo Mirae, we offer tailored solutions that reflect global beauty trends. We help brands develop optimized products aligned with market demands and establish a competitive edge in the global beauty industry.
1. Custom Product Development – Tailored to Your Brand’s Identity
We provide end-to-end product planning solutions, creating skincare that aligns with U.S. and Middle Eastern trends, including AI-powered personalized skincare, microbiome-based products, multi-use formulas, SPF & hydration skincare, and halal-certified cosmetics.
2. Premium Ingredients & Innovative Formulations
We use Korea’s finest ingredients and the latest cosmetic technologies to develop high-quality products that meet the expectations of global consumers.
3. Fast & Efficient Market Entry
With Korea’s rapidly evolving beauty trends, we ensure brands can launch competitive products quickly and stay ahead of the market through an efficient development process.
4. Seamless Global Expansion Support
We provide one-stop support for export logistics, certifications, and compliance, ensuring smooth market entry. We handle key regulations such as U.S. FDA approval and Middle East halal certification, allowing brands to expand with confidence.
Why Choose Neo Mirae? – A Total Solution Provider
Neo Mirae offers a comprehensive service covering product planning, formulation, design, branding, FDA certification, translation, and global distribution.
With our seamless process, brands can focus on strategy while we handle the complexities of product development and market entry.
📢 Contact Neo Mirae today to craft a winning cosmetic market strategy!
